Pantaya Saved Over $2M in Wasted Ad Spend with Creative Strategy Optimization
Pantaya Saved Over $2M in Wasted Ad Spend with Creative Strategy Optimization
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Pantaya, a leading streaming service for Spanish-language entertainment, optimized its creative strategy and process for ads — and lowered its subscriber acquisition costs — with the help of Apex Growth.
With over 200 global streaming services today, it can be challenging to stand out and convince viewers that your unique platform is worth the investment. Even for a niche service like Pantaya, a leader in Spanish-language streaming content, drawing in (and keeping) new subscribers requires an expert creative strategy to develop ad campaigns that convert.
This is where Apex Growth came in. We worked closely with Pantaya’s internal team to fortify their existing strategies and set them on a path to growth through our Creative Strategy Optimization. This approach sits at the intersection of creative and data and involves running numerous tests on different creative assets so they can be optimized for peak performance.
Our Creative Strategy Optimization work with Pantaya ultimately led to a 26% improvement in subscriber acquisition costs (SAC) while optimizing tens of millions of dollars of ad spend.
Calling in the experts: Building the next level of success
On shows like “This Old House,” everyday homeowners call in expert contractors to help them tackle their DIY home improvement projects. The homeowners featured are often skilled in the basics but need extra expert guidance to get the job done efficiently, correctly, and well. They are inquisitive, engaged, and excited to learn from the “This Old House” crew to bring their dream home to life.
This is how the Pantaya team approached their work with Apex. This group is genuinely passionate about its work and wants its top-notch programming to reach as many subscribers as possible. They also wanted to capitalize on their strengths to inform cutting-edge advertising campaigns with strong returns on investment, so they could build on what was working and reach that next level of success.
Like many clients who hadn’t worked with a firm like Apex before, Pantaya knew they needed help but didn’t know where to begin. It’s like adding a second story to your house as a “DIYer”: Could you do it yourself? Yes. But the process goes faster and smoother with far fewer bumps in the road if you have a team of experts on your side.